“Our Major Business Development Milestones and Achievments”
2015 . JUNE
Our first concept store opened in Shanghai.
2012 . MAY
We operated our Cabbeen Chic brand as a high-end sub-brand under our
Cabbeen Lifestyle brand.
We started to establish self-operated retail outlets primarily as our model
stores to enhance our brand recognition, demonstrate our standards for store appearance and operational management.
2010 . MAY
The Cabbeen brand was accredited as “Well-known Trademark in China”
Our founder, chairman and executive Director, Mr. Yang, won the award for “The 14th China Fashion Design Top Award”* (第14屆中國時裝設計金頂獎), which is recognized within the industry as the top honor in apparel design in China.
We began to separate our three Cabbeen product series and officially operate them as individual brands.
2008 . MAY
We launched our Cabbeen Lifestyle, Cabbeen Urban and Cabbeen Chic
We organized a fashion show in Beijing to first showcase our collections
under our Cabbeen Lifestyle, Cabbeen Urban and Cabbeen Chic product series altogether.
2007 . MAY
We were the first Chinese designer brand to be invited to attend the New
York Fashion Week in 2007.
2005 . MAY
The Cabbeen brand was accredited as “Fujian Province Famous Brand”
(福建省名牌產品) and “Well-known Trademark in Fujian Province” (福建省著名商標).
2004 . MAY
Our fashion show “Cabbeen, Cabbeen” was broadcasted live on the
French television channel Fashion TV.
2002 . MAY
We organized our first fashion show to showcase our spring and summer
new collection at Beijing International Hotel (北京國際飯店) in Beijing.
1997 . MAY
Mr. Yang started to engage in the design and wholesale business of our Cabbeen branded apparel.