• “Our Major Business Development
    Milestones and Achievments”
  • 2015 . JUNE
  • Our first concept store opened in Shanghai.
  • 2012 . MAY
  • We operated our Cabbeen Chic brand as a high-end sub-brand under our Cabbeen Lifestyle brand.

    We started to establish self-operated retail outlets primarily as our model stores to enhance our brand recognition, demonstrate our standards for store appearance and operational management.
  • 2010 . MAY
  • The Cabbeen brand was accredited as “Well-known Trademark in China” (中國馳名商標).

    Our founder, chairman and executive Director, Mr. Yang, won the award for “The 14th China Fashion Design Top Award”* (第14屆中國時裝設計金頂獎), which is recognized within the industry as the top honor in apparel design in China.

    We began to separate our three Cabbeen product series and officially operate them as individual brands.
  • 2008 . MAY
  • We launched our Cabbeen Lifestyle, Cabbeen Urban and Cabbeen Chic product series.

    We organized a fashion show in Beijing to first showcase our collections under our Cabbeen Lifestyle, Cabbeen Urban and Cabbeen Chic product series altogether.
  • 2007 . MAY
  • We were the first Chinese designer brand to be invited to attend the New York Fashion Week in 2007.
  • 2005 . MAY
  • The Cabbeen brand was accredited as “Fujian Province Famous Brand” (福建省名牌產品) and “Well-known Trademark in Fujian Province” (福建省著名商標).
  • 2004 . MAY
  • Our fashion show “Cabbeen, Cabbeen” was broadcasted live on the French television channel Fashion TV.
  • 2002 . MAY
  • We organized our first fashion show to showcase our spring and summer new collection at Beijing International Hotel (北京國際飯店) in Beijing.
  • 1997 . MAY
  • Mr. Yang started to engage in the design and wholesale business of our Cabbeen branded apparel.